Made In America – Rancho Suspension
Jan26

Made In America – Rancho Suspension

by Rob Mullner, Chief Enthusiast – US Auto Parts Photos by Jeff Simmons Celebrating over 60 years in any industry is noteworthy; so many pieces must line up perfectly to enable a brand to build a solid foundation for future expansion. In the Automotive Aftermarket, the environment is even more fickle; trends come and go, vehicles rise and fall in popularity and other challenges like recessions and fuel prices are beyond control....

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Made In America – Air Lift Company
Jan12

Made In America – Air Lift Company

As told to Rob Mullner, Chief Enthusiast – JC Whitney Photos by Air Lift The Midwest has always been a symbol of self-reliance, discipline, and never-ending loyalty through good and bad. Air Lift Company, settled in Lansing, Michigan since 1949, has taken those traits and made them part of who they are. Everything began when GE engineer and serial entrepreneur Claude Pemberton managed to talk Oldsmobile engineer Don Perkins into...

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Made In America – Coverlay Manufacturing Inc.
Dec06

Made In America – Coverlay Manufacturing Inc.

By Rob Mullner, Chief Enthusiast JC Whitney Photos by the Author Small American business is thriving and I can’t think of a better example than a factory I just toured in San Angelo, Texas called Coverlay Manufacturing, Inc. Founded in 1983, the folks at Coverlay realized that the Aftermarket needed a better solution for cracked dashboards and worn out door panels. Their team designs, engineers and manufacturers aftermarket...

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Made In America — Newark Auto Products, East Orange, New Jersey
Jul12

Made In America — Newark Auto Products, East Orange, New Jersey

As told to Rob Mullner, Chief Enthusiast by Ben Hershkowitz, President Newark Auto Products In the latest installment of our Made In America series we celebrate a company that has served the Auto Aftermarket for over 100 Years and as you will see actually preceded the Auto Aftermarket starting with horse drawn carriages. Originally known as Newark Auto Top and Body Company, the company was established in 1907 and has been in continual...

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Made In America – Flowmaster Mufflers Sacramento, California
Jun02

Made In America – Flowmaster Mufflers Sacramento, California

by Rob Mullner Chief Enthusiast US Auto Parts Imagine a place where skilled craftsmen and women and robots work together in harmony converting American steel into mufflers and exhaust systems for virtually every vehicle sold in the United States and offering those parts and systems in multiple grades of metal and your choice of sound level from mild to full race.  Well that place is located in West Sacramento and the Flowmaster team...

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Made In America: Coverking
May05

Made In America: Coverking

By Rob Mullner, Chief Enthusiast – US Auto Parts Photos by the Author and Coverking It can be challenging to succeed in the shadow of a giant Mouse, ice skating Ducks and bat swingin’ Angels in Anaheim, California but Coverking has thrived as a purveyor of car protection accessories including car covers, seat covers and much more. Located just a few miles from where Disneyland rose out of orange groves and dairy farms,Coverking...

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