JC Whitney Adventure 2018 Event Report- Easter Jeep Safari, Moab, Utah (March 27-30)

by Rob Mullner, Chief Enthusiast-JC Whitney

Photos by the Author and Jeff Simmons

The next stop on the JC Whitney Adventure 2018 was the Easter Jeep Safari hosted by the Red Rock Four Wheelers club. EJS is one of our favorite events, combining the natural beauty of Moab with Jeep owners from around the US and around the world. Our team departed JC Whitney headquarters in LaSalle, IL driving the Wrangler and our F-250 rig and trailer while the Adventure 2018 truck took off from our corporate HQ in Carson, CA.

Jeepers on a Rancho Suspension sponsored trail ride

Adventure 2018 Truck visiting the BFG Garage on Main Street

Moab is the Super Bowl of all things Jeep with families of fans bringing their beloved Jeeps to share with all those in attendance. Plus, the spectacular vistas in every direction lead to over 30 trails for all skill levels and for the week of EJS includes guidance from members of the Red Rock Four Wheelers club.


Rolling down the streets of Moab we were greeted with Jeeps from Willys to JLs and everything in between. The Jeep brand builds and brings custom vehicles for the crowd to enjoy and offered test drives around town in the new JL at their display on Main Street.

Jeep brand display on Main Street was a big draw; JL test drives were popular with the crowd

After we set up the JC Whitney tent at the Vendor Expo we took to the fire roads around Moab to take some pictures to share the natural beauty of our surroundings. If you and your family are into camping, hiking, kayaking, ATV or motorcycle riding, zip lining, etc. Moab is a place you must visit! Surrounded by “The Mighty Five” National Parks of Zion, Bryce, Capitol Reef, Canyonlands and Arches National Park, a trip to Moab is mandatory if you love the outdoors in general and Jeeping specifically.

For the JC Whitney team, the Vendor Expo is a chance to talk with customers in-person and learn more about their projects and how we can help achieve their goals. It’s also a great place to meet current      JC Whitney brands and learn about new products as well as meet new suppliers.

With the Vendor Expo in full swing we offered great deals from JC Whitney Adventure 2018 Presenting sponsors Aries, Crown, Curt, Powerstop, Rancho and Supporting Sponsors Airlift, BF Goodrich, Covercraft, Edge/Superchips, EGR, GoRhino, Method Wheels, Mile Marker, Luverne and UWS.


Thousands of people stopped by the JC Whitney tent to take advantage of our great offers and we met folks from virtually every state and from as far away and Germany and Norway!

This group from Norway shipped their Jeeps to the US for a 6 week tour across the US including Moab

Thanks to everyone that visited with us and we look forward to visiting Moab again soon-next stop on the JC Whitney Adventure Tour is Crystal Beach, TX, hope to see you there!

Author: JC Whitney

JC Whitney is the largest and oldest catalog and Internet direct-to-consumer auto parts and accessories retailer in America. Since 1915, JC Whitney has been filling the needs of customers by providing the right part at the best price. You can always shop with confidence at JCWhitney.com.

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