The Motor Spirit in Berlin, Germany

By Rob Alen
Please visit | YouTube “themotorspirit

Porsche’s 70th in Berlin

Motorspirit is in Berlin to preview an exhibition celebrating Porsche’s 70th anniversary.

Hope all is well.  You just might be interested:

//Last year it was Ferrari, this year it’s Porsche to celebrate their 70th anniversary.

//Included is a motorspirit video visiting the opening of Porsche’s 70th anniversary exhibition in Berlin, that will continue until the end of May.  Next exhibition is at the Porsche Museum in Stuttgart June 9th. (

//You just may have missed Ferrari’s PR announcement yesterday, copy attached.

PRESS RELEASE/April 1, 2018.

Ferrari SpA

Via Abetone Inferiore 4

I-41053 Marenello (MO)



+39 0536 949111


MARENELLO, ITALY — A dental drill-like whine has been heard on the back streets of Marenello and at the Ferrari Fiorano test track; neighbors know it is the all new, longer, wider, and more powerful Ferrari Cinquecento hatchback.

The car is packed with practical technology and luxury touches:

  • turbos designed by Hamilton-Beach
  • standard “MAP-a” navigation system
  • three-speed transmission with controls on steering column instead of twitchy paddle-shifters
  • expansive sunroof for car-to-car connectivity allowing for common Italian hand gestures

The new Ferrari Cinquecento hatchback has been designed for the “giovane pilota in condizoni de poverta” (young driver with no money) according to Sergio Marchionne, Chairman of Ferrari.

“We will sell a jillon as part of our new volume brand strategy.”


All the best,

Rob Alen

Author: JC Whitney

JC Whitney is the largest and oldest catalog and Internet direct-to-consumer auto parts and accessories retailer in America. Since 1915, JC Whitney has been filling the needs of customers by providing the right part at the best price. You can always shop with confidence at

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